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Wordy Wednesday: Gamify – How gamification motivates people to do extraordinary things.
Gamify written by Brian Burke, presents the value of gamification and ideas on how to design a gamified experience. Burke is a prominent researcher in the areas of business/IT strategies, disruptive technologies, and gamification. He argues that gamification can address three key elements of motivation:
Autonomy – allowing for choice and agency.
Mastery – providing challenge and feedback to motivate participants.
Purpose – engaging people at an emotional level, in a meaningful way.